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Rich Bickle
After 30 years as a career racer, former NASCAR driver Rich Bickle knew he wanted to stay busy in the next stage of his professional life."I've never been one to let myself become bored, so I started Muscle Up Performance," said Bickle, a veteran of 218 career NASCAR starts before stepping back from the sport in 2005. "I've always had a love of cars and building stuff. I've built a bunch of vehicles at my old shop in North Carolina and was ready to build a new shop here in Wisconsin when Kevin Laatch's Performance Automotive s became available. That made it pretty easy to say let's go do this." Read more... Rich Bickle, Sr. 
Rich Bickle, Sr. is the most experienced staff member at Muscle Up Performance. A champion Wisconsin short track racer in the 1960s and 1970s, Bickle has a lifetime of experience working on cars of from the 1900's to current model years.Bickle, now 71, specializes in engine rebuild and repair. His master engine builder skills insures today's performance with old school quality. Read more... Aaron Phillips
The 30-year-old Janesville, WI native is part of the vehicle final assembly team and also serves as the Office Manager for Muscle Up Performance. Phillips, who now lives in Janesville, WI has an Automotive Degree from Kishwaukee College in Malta, IL.
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Aaron Phillips handles both front office and back shop duties at Muscle Up Performance.