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Rich Bickle
After 30 years as a career racer, former NASCAR driver Rich Bickle knew he wanted to stay busy in the next stage of his professional life."I've never been one to let myself become bored, so I started Muscle Up Performance," said Bickle, a veteran of 218 career NASCAR starts before stepping back from the sport in 2005. "I've always had a love of cars and building stuff. I've built a bunch of vehicles at my old shop in North Carolina and was ready to build a new shop here in Wisconsin when Kevin Laatch's Performance Automotive s became available. That made it pretty easy to say let's go do this." Read more... Rich Bickle, Sr. 
Rich Bickle, Sr. is the most experienced staff member at Muscle Up Performance. A champion Wisconsin short track racer in the 1960s and 1970s, Bickle has a lifetime of experience working on cars of from the 1900's to current model years.Bickle, now 68, specializes in engine rebuild and repair. His master engine builder skills insures today's performance with old school quality. Read more... Kevin Laatsch
Read more... Ben Strickert 
Four years ago, Ben Strickert began his professional automotive career when he was hired to sweep floors and clean ceilings at Pathfinder Chassis.Since then, Strickert has learned metal fabrication from ground up. In addition to his chassis fabrication duties, Strickert is also part of the final assembly team at Muscle Up Performance. Just 20 years old, Strickert is an Edgerton, WI High School graduate and has also completed a two-year Associate Degree in Automotive Repair from Madison Area Technical College. Read more... Aaron Phillips
The 27-year-old Sycamore, IL native is part of the vehicle final assembly team and also serves as the Office Manager for Muscle Up Performance. Phillips, who now lives in Deerfield, WI has an Automotive Degree from Kishwaukee College in Malta, IL.
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Kevin Laatsch brings more than just 25 years experience to Muscle Up Performance. He also provided the building and many of the tools inside it.
Aaron Phillips handles both front office and back shop duties at Muscle Up Performance.