About Muscle Up Performance

Muscle Up Performance was created with a foothold in the past and its eyes set firmly on the future.

Created by former NASCAR racer Rich Bickle, Muscle Up performance marries modern race car inspired frame and chassis parts to classic Muscle Cars and Hot Rods and trucks. The combination of new technology and old school iconic iron creates a whole new driving experience according to Bickle.

"I wanted to have a construction/restoration shop that could do everything from a spot on matching number original car to a radical muscle car or hot rod," said Bickle. "I think we've come close to the goal. We can do everything from a perfect Ford Flat Head V-8 to a 21st century muscle car based on a race inspired frame and chassis components."

The star of the Muscle Up Performance array of products is a simple new replacement frame for a wide variety of cars and trucks. The frame - a full replacement, not a clip or stub - allows for the upfitting of race-inspired suspension and brake components. Additional strength and safety features advantages make the Muscle Up Performance a winner on all fronts.

"Our full frame replacements allow owners of first and second generation Camaros, 1964-72 GM A-Bodies, 1953-62 Corvettes, 1965-70 Mustangs, and several other cars and trucks the ability to get rid of the slow steering, poor handling and unsafe braking these cars all possessed when they were new," Bickle stated. "While There's just no comparison between a muscle car's original handling characteristics and one that has been upgraded with a Muscle Up Performance frame and suspension package."

All Muscle Up Chassis are designed and constructed in the company's 11,000 square foot facility in Janesville, WI.

The office/shop complex features nine work bays, a metal fab shop, a full body shop including paint booth and media blasting room, a parts room, assembly area and waiting area.

In addition to the Muscle Up Performance frame and chassis products, the firm is a full service classic, muscle car and hot rod restoration, repair, design and execution facility.

"We have some guys here with as much as 50 years of experience," said Bickle. "We worked on these cars since the time we were kids. We can do almost anything mechanical on them."

In the end, Bickle says Muscle Up Performance and Rod Shop fills a niche brining memories from the past into the present.

"Muscle Cars are the hot generation of drivable and restorable cars right now," said Bickle. "They appeal to people 45-60 years old, people who remember when the cars from the 1960's and 1970's roamed the roads. That's what was hot when they were growing up and people from those eras want those cars. They are the next generation of speed enthusiasts and preservationists. It's great that we're able to be a part of that process."